Formula 23 Original Black Tattoo Ink

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"For the most part, you're only as good as the tools that you have available to you. I definitely took that into consideration when developing this product and fine tuning it to be applied as such." - BJ Betts

BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career he realized that he was specifically drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.

Over the years Betts noticed that, of all the black tattoo ink products available, no one product met all the needs of a lettering artist. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is know for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.

So what makes Formula 23 so superior? First, this is an extremely fast running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's an extremely dense black that also breaks down nicely into a perfect gray for any type of shading. Thus making it a superior lettering ink that also performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that really wipes clean, so stencils won't be lost and time won't be wasted removing excess ink.


As far as Betts is concerned, this is by far the best ink that he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent and the request are pouring in by artist's such as Tim Hendricks and Shawn Barber to name a few. The initial feedback to Betts by some of the industries best has been comments like "When can I get more?" and "I need a gallon of this."

BJ Betts and Intenze Products are proud to introduce Formula 23, a truly superior black ink.

Tattoos created with Intenze Tattoo Inks

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  • Reviews (12)

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joan p.
United States


Está tinta la utilizo cada día en mis clientes ,entra fácilmente en la piel y cura realmente bien .

Robert J.
United States


Fantastic product.

Hamideh N.

5 star

Results it's ok

Valdilene M.

Formula 23 Original Black Tattoo

Formula 23 Original Black Tattoo Ink at INTENZETattooInk , It's the best ink I've ever had, I will not trade for anything, I'll always use it.


Not my favorite.

I have used quite the variety of lining inks so far, and decided to give Formula 23 a try. Some positives, it is dark and I've learned to like Intenze's design on the twist top... however, it does not suit my style of lining. This ink has an "oilyness" to it that makes blotting it off of the skin nearly impossible. It states that it wipes away easily, but I'm not one who is eager to wipe away my stencil. If wiping is your thing then this might work for you. I'm all for spending the money on proper tools and equipment, but the price on this ink is more than double of several other reputable brands. This might turn into some expensive graywash for me.