Price for You: $45.00 USD
BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career he realized that he was specifically drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.
Over the years Betts noticed that, of all the black tattoo ink products available, no one product met all the needs of a lettering artist. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is know for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.
So what makes Formula 23 so superior? First, this is an extremely fast running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's an extremely dense black that also breaks down nicely into a perfect gray for any type of shading. Thus making it a superior lettering ink that also performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that really wipes clean, so stencils won't be lost and time won't be wasted removing excess ink.
As far as Betts is concerned, this is by far the best ink that he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent and the request are pouring in by artist's such as Tim Hendricks and Shawn Barber to name a few. The initial feedback to Betts by some of the industries best has been comments like "When can I get more?" and "I need a gallon of this."
BJ Betts and Intenze Products are proud to introduce Formula 23, a truly superior black ink.
If for any reason you are unsatisfied with your order, you have 30 days to either exchange or return the items for a full refund. We pride ourselves in the relative ease of our return process but have a few small requirements.
In order to receive a full refund, ink bottles cannot be opened or tampered with. It is the buyer’s responsibility to cover return shipping expenses unless the reason for return is our fault. Returns generally take 3-5 business days to process after receiving the product.
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It is the customer's responsibility to cover any additional shipping and/or processing fees (duties, taxes, etc.) which are otherwise not displayed during the ordering process. This can be due to regulations in your country or other reasons. Our shipping rates are based on real-time carrier rates.
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Our inks are certified through a sterilization lab before they are shipped to you. See our Sterilization Certificates here.
We take your's and your clients’ health and safety very seriously. To see the full list of ingredients for any of our products, visit our Material Safe Data Sheets page.
Sometimes tattoo ink can cause an allergic reaction. INTENZE ink uses a formula that eliminates known hazardous ingredients that are commonly found in other inks, but because we can’t test on everyone’s skin (only our own), there will always be a risk. We recommend before tattooing a client to conduct a standard skin patch test on the client at least one month before they will be tattooed. If a client’s skin reacts negatively, it will usually be instant, but in some cases it can take weeks — at least one month will tell you everything you need to know. You can find more general information on skin patch tests and how to do them on the web.
All INTENZE inks are designed to be used for artistic purposes only. We do not recommend using our inks as permanent makeup.